The smartest companies build and maintain a strong and lasting relationships with their [tag]customers[/tag]. What do you do when a customer buys from you the first time? What do you do when you find out that a customer does not buy from you again? Your approach to issues relating to your customers will determine if you will be in business for a long time.

You are only in business to create and keep customers.

Take out a sheet of paper right now and provide honest answers to the following questions. What percentage of your company’s sales is repeat business? What do you do to keep customers? How well do you know your customers? And how well do you maintain the contact with your customers in the midst of shifting market trends? (more…)